Inspired by Parisian refinement and grounded in California ease, my approach blends editorial artistry with effortless sophistication. It's a philosophy of intentional beauty—thoughtfully composed, never overdone.
LET”S TAKE THE JOURNEY - together!
Begin Your Beauty journey here:
The Polished Routine
Build a modern makeup routine that feels intentional, and uniquely yours. Learn how to choose and apply products for your features, lifestyle, and desired look—creating a cohesive routine you can confidently recreate on your own.
The Beauty Tune-Up
Your makeup routine, refined. Perfect for when your products, techniques, or approach no longer feel quite right. I will assess what you’re currently doing, refine your application, update what’s needed, and introduce modern techniques that make your routine work better for you. (*Recommended if you’ve learned from YouTube or social media but still feel stuck!)
in SUMMARY:
The Polished Routine → Build your routine.
The Beauty Tune-Up → Refine your routine.
Continue Your Beauty journey here:
Longevity & Wear
Inspired by Parisian restraint.
Master layering, skin preparation, and setting techniques for makeup that looks fresh—not heavy—and lasts beautifully throughout the day.
The Refined Eye
Refine placement, proportion, blending, and definition to create elegant, balanced eyes that enhance rather than overpower.
Modern Beauty 40+
Thoughtful techniques for evolving skin, eyes, and facial structure, with an emphasis on freshness, lift, and light.
Start with a Video Strategy Call
Because each lesson is tailored to the individual, we begin with a Zoom Consultation to ensure your upcoming tutorial is focused on your Beauty Goals.
The consultation also gives us the opportunity to ensure the lesson format is the right fit for us both!
Essentially the flow after consultation: Audit → (the Occasional) Bag Edit → Lesson
how it works
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Begin your journey (1 of 3 ways):
Option #1: The Polished Routine(Recommended for most clients)
"Your starting point for modern, intentional makeup. I’ll guide you through building a cohesive, beginner-friendly routine specifically tailored to your features, lifestyle, and existing products."Option #2: The Beauty Tune-Up
Already have a routine but feel it's no longer working? This session refreshes your techniques, updates your product choices, and replaces outdated habits with modern application.*Option 2A: The signature collection:
The Edited Eye
The Edited Lip
Longevity & Wear
*Option 2A: The signature collection:
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*Option 3: Meeting (TMA) for Shopping - Sephora/Blue Mercury or an Ulta Door
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The Makeup Bag Edit
Best for: simplify your BEAUTY collection.
If minimalism is your goal, editing down to what you ONLY need, this is for YOU!
I’m ready to help you:
• identify what truly works
• remove expired or unnecessary products
• short cut your routine
• recommended thoughtful replacementsThough optional- clients love this service because it creates immediate organization and clarity.
Investment: $75
Makeup Journey:
The Polished Routine refines your beauty fundamentals - $375
70 minute appointment
✅ PRO KIT access
The Polished Routine - discover your Signature Look!
Build a weightless base
Masterful Color & Placement: Shape and dimension your features with placement that enhances your natural structure.
Effortless Control & Blending: Master professional tools and seamless blending for a polished, cohesive look.
Your 70-minute session is completely flexible: whether you want to focus on an everyday fresh look or practice a style for an upcoming event, we will tailor it to your needs.
“The masterclass” I can’t stop recommending—because it comes with a completely personalized assessment crafted just for you - $555
90 minute appointment
✅ PRO KIT access!
The Technique Tune-Up
For those who have watched tutorials, tested every trend, and still find themselves wondering why it never quite looks the same.
Identify the techniques keeping your makeup from coming together and refine your application using the products you already own.
Includes the Audit below:
The Makeup Technique Audit
Submit a short video of your current routine. I’ll assess your technique, placement, proportions, blending, and tools, identify the gaps, and provide personalized recommendations to guide your Beauty Tune-Up.
“Where thoughtful technique becomes effortless beauty.”
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✨ Modern Techniques for 40+
As our features, skin texture, and coloring evolve, makeup benefits from a more thoughtful, refined approach—one that enhances rather than masks and never feels overdone.
Learn how to adapt complexion, color, brows and eye techniques to create lift, balance, dimension, and luminosity—without heaviness.
Includes: Personalized face chart, product recommendations, and customized practice plan.
Investment:
$250 | 70 min✅ Yes! access to my PRO KIT.
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✨ Longevity & Wear
Learn a thoughtful, skin-first approach to makeup that wears beautifully without feeling heavy. Through strategic placement, layering, and setting, create a fresh, polished finish designed to last.
Includes: Personalized application map, lesson notes, product recommendations, and a customized routine.
Investment:
$250 | 70 min ✅ Yes! access to my PRO KIT.
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✨ The Edited Eye!
Beautiful eye makeup isn't defined by how much you apply—it's shaped by thoughtful placement, balance, and restraint. Learn modern techniques tailored to your eye shape for a softly defined, lifted, polished look.
Includes: Personalized eye map, lesson notes, and step-by-step placement guidance.
Investment:
$250 | 70 min✅ Yes! access to my PRO KIT.
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✨ The Edited Lip
A balanced lip isn't about making your lips look bigger—it’s about placement, harmonious color, and definition. Learn how to create flattering lip combinations that enhance your natural shape without over-lining or guesswork.
Includes: Personalized lip map, placement guidance, and curated shade and finish recommendations tailored to your features.
Investment:
$225 | 45 min✅ Yes! access to my PRO KIT.
Your Beauty Shopping Journey - Ulta/Sephora…
Take the guesswork out of shopping for cosmetics and skincare with a personalized, expert-led edit designed around you.
TMA will refine your choices, fill the gaps, and create a edited collection of products you’ll actually use—without the overwhelm of endless options.
Optional *add-on:
The Extra Edit — additional time to keep shopping, refining, and discovering.
take a peek at my favorite products & tools
BEFORE YOUR JOURNEY BEGINS - read these F.A.Q.’s!
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Need help shopping? I offer personalized, in-store shopping support to help you find the right products for your skin, brushes, routine and beauty goals, without the overwhelm.
This service should be SCHEDULED prior to any tutorial you book.
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"Yes, you're welcome to swatch and use products from my professional kit during your appointment.
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My approach focuses on intentional product placement and strategic layering considering your features and how makeup needs to perform, so the finish feels polished balanced, and “like you."
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Not sure what to keep or replace? Bring your current makeup bag and TMA will review what's working, what isn't, and where small tweaks can help your routine. Together, we can review what to keep, what to replace, brush upgrades, and ways to simplify your kit.
It's 30 minutes, a $75 investment, and you bring the bag!
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Receive a personalized assessment with key observations and clear technique adjustments you can start using right away.
You'll submit a short video of your current makeup routine, which I review through 3 lenses: technique, placement and tool control!
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Lessons are offered virtually or in person.
For in-person sessions, TMA works from either a Piedmont or Berkeley location, depending on the day. Your location will be confirmed when your lesson is scheduled.
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Appointments may take place in one of three locations:
Berkeley, Alcatraz Ave: Tuesday or Wed
Piedmont Ave: Sun or Monday
East Oakland depending on salon availability. Advanced notice is required.
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Want to shop together?
Book an in-person shopping session, or start with my downloadable beauty guides to plan your routine at your own pace.
Ready to upgrade your brushes? Start with the Makeup Brush Essentials Guide - https://www.tamramarie.com/store/p/makeup-brush-essentials
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If you're comfortable, let me know if I can film during brief moments of our session to highlight techniques or products. There's no obligation, and your session can remain private.
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Retainers are non-refundable and non-transferable.
Cancellations or rescheduling require 72 hours notice.
Same day cancellations or no shows are subject to 100% of the “service fee."
